The clients demand

A large European logistics provider with strong growth thru acquisitions, had the need to improve the sales processes and organization within their 27 offices in 7 countries. Each office had their own process and organization with very limited leverage and coordination.

The Solution

SPARQ360 deployed the value circle to engage all employees in the group through reflective dialogue. And captured a sales SWOT analysis. This resulted in a clear list of top themes and volunteers to join the sales improvement program. SPARQ360 ideation and realization solutions supported the client’s further development and rollout of 18 improvement projects.

The Result

A structured, successful sales improvement program, approved by the workforce, that covered the needs and ideas of the organization. It identified ambassadors within the organization who supported the change and made accelerated change happen. The SPARQ360 Value Circle™ prompted the start of a culture and mindset of continuous improvement with effective tools and processes to engage the staff. Hence generating and improving new ideas while implementing a simple standardized process and workflow.